After a dispute over the SkyDrive name, Microsoft has announced that its cloud storage solution will soon become OneDrive.
SkyDrive is dead. Long live OneDrive. Microsoft has announced the name change after a long period of deliberation. It was forced to change the product name after settling with Rupert Murdoch's BSkyB Group over a trademark dispute.
But for the legal reasons behind the name, Microsoft managed to put a brave face on the enforced change:
"Of course, changing the name of a product as loved as SkyDrive wasn’t easy," says Ryan Gavin, Microsoft General Manager of Consumer Apps and Services, in a blog post on the new OneDrive website. "We believe the new OneDrive name conveys the value we can deliver for you and best represents our vision for the future."
While the name change was all that was required, Microsoft is not one to miss a marketing opportunity. Expect a fresh new push for its cloud storage products and cloud services as part of the name change. According to Gavin, Microsoft also "plans to make more announcements on the service in the coming weeks".