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Microsoft scoops up data warehousing firm

Company buys Datallegro, which Microsoft says will help the company compete with Oracle at the high-end of the market.

REDMOND, Wash.--Amid its analyst meeting, Microsoft on Thursday announced a small acquisition, scooping up Aliso Viejo, Calif.-based Datallegro, a data warehousing firm. Financial details were not disclosed.

Speaking at the meeting, server and tools unit head Bob Muglia said that the acquisition will help the company reach the highest-end enterprise data stores, even reaching higher than Oracle can get today.

"We've never been able to do that before," Muglia said.

In a blog about the acquisition, Forrester Research analyst James Kobielus said: "This deal sets the stage for what will surely be a period of rapid DW (data warehousing) vendor consolidation." He also wrote: "The deal to acquire Datallegro clearly demonstrates that Microsoft is serious about delivering an appliance-based SQL Server solution for DW and business intelligence."

Not a lot of other news from the afternoon sessions with presentations thus far from Muglia and business division head Stephen Elop.

I also wanted to highlight a good point from CNET Blog Network writer and Directions on Microsoft analyst Matt Rosoff, who noted that Zune was barely mentioned in Robbie Bach's talk this morning.