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Microsoft pulls plug on 'Family Guy' special

Software maker says it now sees planned variety show as a poor fit with the Windows brand.

Seth MacFarlane

Microsoft said Monday it has canceled its sponsorship of a planned variety show with the creator of the "Family Guy."

In a statement, a Microsoft representative said the show--a variety show to be done by Alex Borstein and Seth MacFarlane--was not "a fit with the Windows brand." Microsoft had hoped to use the show to tout its just-released Windows 7 operating system.

"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand," the representative said.

Microsoft had announced plans earlier this month to present the Fox TV special.

Now who didn't see this coming?