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Microsoft names new PR chief (again)

Frank Shaw, a longtime veteran of Microsoft's outside PR agency, replaces Simon Sproule, who returns to the auto industry after a very short stint in Redmond.

Microsoft said on Tuesday that it has tapped Frank Shaw, a longtime executive from its Waggener Edstrom PR agency, to serve as the software maker's vice president of corporate communications.

Shaw, who has headed the Microsoft account at the agency, replaces Simon Sproule, who was in the post for just a few months. Sproule was hired in February and started at Microsoft in March, coming over from Japan where he headed communications for Nissan.

Shaw Waggener Edstrom

Sproule is leaving Microsoft to join the Renault-Nissan alliance in Paris, heading their communications.

"I've been incredibly blessed by my time at Waggener Edstrom on a professional and personal level." Shaw said in his blog. "I've been able to work with some of the smartest communications people in the world, and have been encouraged to try new things, allowed to fail, been given challenges and opportunities that I never dreamed possible. And I've been able to work with Microsoft, a company who truly believes in the strategic power of communications."

Shaw will officially trade in his orange vendor badge for a blue Microsoft employee one on August 24.