Microsoft says it has tapped a former executive of BusinessWeek as its new vice president and chief media revenue officer of MSN, a newly created position. Joanne Bradford will leave her post as vice president and director of North America advertising sales at the business magazine to lead Microsoft's MSN sales group and its sales initiatives, according to the software giant. Bradford will report to Richard Bray, vice president of MSN.
MSN said Bradford has about 20 years of experience in the advertising industry, including positions throughout McGraw-Hill and its magazines. She was the first woman to hold a vice president position at the publisher's BusinessWeek magazine and also worked for Engineering News-Record.