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Microsoft expects 44 retail stores open by mid-2013

Microsoft Chief Operating Officer Kevin Turner tells Worldwide Partner Conference attendees more retail stores are coming, including two outside the U.S., in fiscal 2013.

Mary Jo Foley
Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network.
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Mary Jo Foley
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Microsoft will have 44 retail stores in place by the end of its fiscal 2013, which means by the end of June 2013, officials said today

A year ago, Microsoft officials said that it planned to open 75 new Microsoft Stores in the subsequent two to three years. Apple currently has more than 300 retail stores worldwide.

Microsoft Stores sell Windows PCs, Windows Phones, Microsoft, and third-party software, games, peripherals, and more. Microsoft also is going to sell its recently announced Surface PC/tablets through its Microsoft Stores in the U.S. and through select online Microsoft stores, as well.

Microsoft's Costa Mesa, Calif., store as it was under construction last year. It was the company's third retail store to open. Microsoft

Microsoft officially announced its retail-store launch plan back in February 2009. At that time, the company appointed David Porter (a former Dreamworks Animation and Wal-Mart exec) as corporate vice president of retail stores. Microsoft’s strategy has been to open its stores as close to Apple stores as possible as it expands its retail presence.

Microsoft is opening its Orlando, Fla., store on August 18 and its Boston Prudential Center store on August 23, officials confirmed on July 11 (via Twitter).

Microsoft Stores will be going into Puerto Rico and Canada this year. (According to Microsoft's job site, they'll be in San Juan and Toronto.) This holiday season, on heels of Windows 8 launch, there will be "holiday pop-up stores throughout," Kevin Turner, Microsoft's chief operating officer, told partners attending the Worldwide Partner Conference today.

The "Microsoft Store brand will become more pervasive and go out into the world," Turner said.

Turner, as he does every year at the partner conference, worked to pump up the attendees about Microsoft's coming fiscal year. He did his usual competitive bashing, taking aim at Apple, Google, Oracle, VMware and other Microsoft rivals. But he also made a few other pronouncements, including:

• Office 365 is on the way to surpassing SharePoint as the fastest selling Microsoft product ever. This could happen by next year, Turner said.

• There will be no further extensions on support for Windows XP (in case you were still holding out hope). No more security updates will be released for XP as of April 8, 2014, as Microsoft officials have said previously.

• Office 365 wins are so critical for Microsoft's enterprise future that Turner himself will intervene when needed to secure a deal.

• Microsoft's updated charter: Providing Continuous cloud service for every person, every device, and every business ?

This story was originally posted as "Microsoft to reach 44 retail store total by mid-2013" at ZDNet's All About Microsoft blog.