You know that Microsoft is all about the noise now, don't you? Oh, and the color.
So here is a delightful stunt the company pulled in Oslo, Norway, in order to, well, blow the side of a building off with the sheer excitement of the new operating system.
I am grateful to PSFK for alerting me to this very alive tile experience.
It consisted of hiring a famous Norwegian band, Datarock, building a fake wall, and then placing a live tile in the street.
Casual passersby (one hopes they were) came along and stepped on it to see what would happen. They were then confronted with pandemonium.
The wall collapsed, the world changed, the scales were removed from their eyes, and they grabbed their Macs from their messenger bags and smashed them against the nearest parked cars.
I exaggerate slightly, of course.
This is just one more example of Redmond trying, trying, trying to behave like the little engine that could, rather than the big machine that could really get on your nerves.
It makes for heartening entertainment.