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Mobile

Microsoft, BET form interactive venture

Microsoft and Black Entertainment Television today announced that they will form a company that will focus on interactive entertainment and information.

    Microsoft and Black Entertainment Television (BET) today announced that they are in the process of forming a company that will deliver interactive entertainment and information.

    The company will produce interactive television, online content, and CD-ROM titles. Initially, the programming will be available on Microsoft Network and will include music, arts and entertainment, public affairs, and merchandising aimed at the African-American community, according to officials.

    The company will be equally owned by Microsoft and BET, and will be managed from BET headquarters in Washington, D.C.