It's official. Facebook decided to ignore the friend request from Google and instead clicked "OK" to one from Microsoft.
The deal, reported first in this spot earlier Wednesday, gives Microsoft a much-needed win against its Silicon Valley search rival. As noted over at Caroline McCarthy's blog, The Social, Microsoft is paying $240 million for a stake in Facebook, in a deal that values the social networking company at $15 billion. That's at the high end of what had been rumored.
Under the deal, Microsoft will also get an expanded role in Facebook's ad sales, becoming "the exclusive third-party advertising platform partner for Facebook," and also beginning to sell ads internationally. The two companies' prior deal covered only banner ads and only in the U.S.
So how important is the deal for Microsoft? Piper Jaffray analyst Gene Munster put it this way earlier Wednesday. "They've been beaten by Google since the beginning of time," Munster said. "They may want to make a statement that they aren't going to sit on the sidelines."
Well, it's definitely a statement. Let's see what Wall Street and the industry make of that statement. A conference call with analysts is due to start shortly.
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