Roof tile? That's over on aisle 9.
Stretch the analogy a bit. Windows tablets? They're on aisle 9, next to the laptop bags.
Nobody has to ask that question about the iPad. It's front and center at the Apple store.
So, Redmond needs the Microsoft Store -- or similar boutique storefronts where its product can stand out.
On Friday, the Kansas City Star reported that people actually lined up in the wee hours of the morning for the opening of a new Microsoft store.
Peddle Surface at Best Buy and you lose that kind of focus on Microsoft products.
But wait, isn't this all part of Microsoft getting into PC hardware and screwing its partners? I call it a survival strategy in the age of Apple. The glory days of the Compaq, Packard Bell et al Windows PC-o-rama at CompUSA are long gone.
So, the Surface-plus-Microsoft stores is a good start.
For the first time in years I'm actually excited about a Windows product. I'll be there when Surface arrives (at my local Los Angeles Microsoft store). Will I buy it? Who knows but finding one should be pretty easy.
Updated at 6:00 p.m. PDT: clarifying that some people -- maybe more than some -- were waiting because they were getting wristbands allowing them "premier" views at a Blake Shelton show.
reading•Microsoft and Apple: The roof tile analogy
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Feb 22•Which new iPads are coming in March?