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Microsoft aiming for 1bn next-gen console sales

The company also plans to sell another 25 million units of the Xbox 360 over the next five years.

It might be a little early for Microsoft to call the Xbox One a commercial success just yet, but the company is certainly feeling bullish about its next-gen offering.

(Credit: Microsoft)

Speaking to Official Xbox Magazine UK, senior vice president of Interactive Entertainment Business Yusuf Mehdi said that he thinks sales across all next-generation consoles will blow previous records out of the water.

Every generation, as you've probably heard, has grown approximately 30 per cent, so this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. We think you can go broader than a game console, that's our aim, and you can go from 400 million to potentially upwards of 1 billion units.

Mehdi also confirmed that Microsoft will continue to market the Xbox 360, saying, "we believe over the next five years, we can break a 100 million-unit installed base".

To make that number, the company will need to sell another 25 million Xbox 360 units, with Mehdi anticipating that half of that number would come from new buyers.

"The way we'll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox and breaking into new customer segments," Mehdi said.

Microsoft has stated that it will announce some Xbox 360-related news at next month's Electronic Entertainment Expo (E3). This has been tipped by some to be new form factors and a reduced price across the range.