Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Consistency is a very beautiful thing.
Unless someone is consistently rude, consistently unreliable or consistently smelly.
Five years ago, Melinda Gates, wife of the Microsoft co-founder,that she and her family only use Microsoft products. Yes, this included a Zune.
But time has flown. Microsoft has embraced a new open world. Why, it's even.
Surely the Gates family can now be more open-minded too.
It seems not. Melinda Gates was intercepted by one of those infinitely friendly, annoyingly ill-informed TMZ cameramen yesterday.
After greeting her daintily, he inquired: "Will you be interested in the Apple iWatch?"
Yes, he did refer to it as the "Apple iWatch."
Gates viewed him with benign pity. "No, I'm not going to own one," she said.
But does that mean she might borrow one, secretly play with one, or at least stare at thein this month's Vogue?
She was deeply, abundantly clear. She is not for turning. After being goaded with the idea that surely her family would at least check out the competition, she was having none of it.
"No, no. We use Microsoft products," she said.
One must conclude, therefore, that there will be no Apple Watches and no golden MacBooks in the Gates household. Will there be tears?
Or will they be sneaked in under cover of darkness and prodded, poked and torn apart for their secrets, while the perpetrators still listen to U2 on their vintage Zunes?