Meet Apple's full 2019 iPhone lineup: The iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max

New starting prices range from the iPhone 8 at $449 to the maxed-out iPhone 11 Pro Max at $1,449.

Justin Jaffe Managing editor

Justin Jaffe is the Managing Editor for CNET Money. He has more than 20 years of experience publishing books, articles and research on finance and technology for Wired, IDC and others. He is the coauthor of Uninvested (Random House, 2015), which reveals how financial services companies take advantage of customers -- and how to protect yourself. He graduated from Skidmore College with a B.A. in English Literature, spent 10 years in San Francisco and now lives in Portland, Maine.

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Justin Jaffe

Sept. 11, 2019 4:00 a.m. PT

2 min read

The iPhone 11 is here, and with it has come a total reshuffling of Apple's phone prices. The 64GB iPhone 11 brings the entry-level price for a new iPhone down to $699 (£729, AU$1,199) -- its lowest point since the iPhone 8 debuted in 2017.

The new iPhone 11 Pro and iPhone 11 Pro Max pick up where last year's iPhone XS and iPhone XS Max left off, starting at $999 and $1,099, respectively. The most expensive configuration Apple announced Tuesday -- the 512GB iPhone Pro Max -- costs $1,449. That's the same price that the 512GB iPhone XS Max sold for, before Apple discontinued it today along with its smaller sibling, the iPhone XS.

Watch this: Apple introduces iPhone 11 with ultra-wide camera

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Apple said that it would continue to sell both the iPhone XR and iPhone 8 and 8 Plus, however, and lowered their respective starting prices, too. (It also dropped a few storage options for each.) Here's what US pricing looks like for every model in Apple's current lineup:

iPhone prices, compared

Model	Storage
	64GB	128GB	256GB	512GB
iPhone 11	$699	$749	$849	N/A
iPhone 11 Pro	$999	N/A	$1,149	$1,349
iPhone 11 Pro Max	$1,099	N/A	$1,249	$1,449
iPhone XR	$599	$649	N/A	N/A
iPhone 8 Plus	$549	$599	N/A	N/A
iPhone 8	$449	$499	N/A	N/A

Apple is also offering significant discounts to customers who trade in an old iPhone when buying a new one -- from up to $600 for an iPhone XS Max to up to $45 for an iPhone SE. Note that the specific trade in value depends on the condition -- functional and cosmetic -- of the phone. (Read more about the Apple Trade In program and what to do before you trade in your old phone.)

For Apple, there are are some novel economic factors at play this year. The ongoing trade war between the US and China, and the recent implementation of additional tariffs had the potential to drive prices higher. But Apple analyst Ming-Chi Kuo had suggested that Apple had anticipated the tariffs, allowing the company to defer any price increases due to them. That seems to have played out.

And then there's the fact that iPhone sales are slowing, which could have also been a factor in Apple cutting the price of the entry-level iPhone 11. In fact, the company slashed prices on the iPhone and a number of other products in China earlier this year. This follows an earlier move in 2018, when Apple began offering hundreds of dollars in incentives to customers around the world who traded in an old iPhone when upgrading to an iPhone XS or iPhone XR.