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Massive unveils interactive in-game ads

Company creates new unit that specializes in interactive product placement in games. Toyota is first company to sign on.

Massive, which creates advertisements that appear within video games, has announced the formation of a new unit that specializes in interactive product placement. Toyota Motor Sales is the first company to sign onto the new ad system. Its 2007 Yaris will be featured in a series of ads appearing first in Funcom's multiplayer game "Anarchy Online." Eventually, the interactive ads will be integrated into other games that implement advertising from Massive, which has been .

In-game advertising is a growing phenomenon--in June, a study by Parks Associates estimated that it will be a $400 million market by 2009.