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Marketing software firm fattens coffers

Sightward said it has raised $5.8 million in a second round of funding, led by Northwest Venture Associates. Other investors included Fluke Venture Partners, Timberline Ventures, eFund International and the Matthew G. Norton Co. Bellevue, Wash.-based Sightward has raised a total of nearly $11 million. The company develops software applications designed to predict the outcomes of marketing campaigns by forecasting customer behavior.

Sightward said it has raised $5.8 million in a second round of funding, led by Northwest Venture Associates. Other investors included Fluke Venture Partners, Timberline Ventures, eFund International and the Matthew G. Norton Co. Bellevue, Wash.-based Sightward has raised a total of nearly $11 million. The company develops software applications designed to predict the outcomes of marketing campaigns by forecasting customer behavior.