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Marchon marches on toward stylish 3D glasses

There's nothing like a hundred Wayfarer-wearing zombies at a 3D movie to make you crave individuality. Marchon might just have the solution with a vast new line of 3D glasses.

EX3D, the Volkswagen-priced Bentley line of passive 3D glasses. Marchon Eyewear

Tired of wearing those same-ole, same-ole 3D glasses at the movie theater? You're not alone. There's nothing like a hundred Wayfarer-wearing zombies to make you crave individuality.

Marchon Eyewear (a licensed manufacturer of glasses for brands such as Coach, Fendi, Michael Kors, and others) debuted a new sub-brand of passive 3D glasses called EX3D this week at the CeBit tech fair in Hannover, Germany.

The curved, scratch-resistant lenses offer full UV protection, and the glasses minimize peripheral light intrusion with a variety of wraparound designs. Passive 3D glasses usually have open sides, which can make nearby ambient light a big distraction. The EX3D glasses come in 25 styles; their above-average design makes these shades craveworthy, as does the very reasonable price of $35.

The EX3D line of 3D eyewear is officially RealD-certified, meaning it will work at the theater and with passive 3D-equipped laptops and TVs. Marchon claims the glasses offer "increased picture clarity and ultra-high 3D contrast." I'll be really interested to see if they can stop my strained eyes from rolling out of my head during a couple hours of 3D.

Marchon3D EX3D specs will appear first in Europe; company representatives were unable to provide a timetable for a U.S. launch.

Oakley was one of the first major eyeglass manufacturers to demonstrate its vision of how 3D glasses should look. Other RealD certified brands include Polaroid, Gunnar, and Look3D.

A revolution in 3D glasses design has been brewing steadily over the last year. Interest is riding higher than ever in passive 3D glasses, especially as consumer electronic manufacturers split hairs on the 3D glasses standard. Things got even spicier as several TV makers introduced passive 3D TV's at CES 2011.