Manchester United discovers...Pointcast???

Manchester United (the other English Premiership team, second only to Arsenal) is rolling out a new desktop service that will provide "video, match results and Old Trafford news in real time." The club's reasons for going with a desktop software model is interesting, if misguided:

The application gives more flexibility in delivering the service than a web-based tool because the content is pushed out by us. It is discreet and compelling because it uses rich media, is simple and easy to control.

I'm trying to find something in the above that begs for a desktop-based offering (a la Pointcast), but I'm not seeing it. I already have much the same thing in Arsenal TV. Even the vanilla Internet provides everything that is mentioned above. (Try NewsNow.)The only thing Manchester United will be doing with this service is limiting its reach to Windows users.

But then, I already knew Manchester United fans have no class. :-)