Magisto is magic at CES Mobile Apps Showdown

LAS VEGAS--Magisto took home the top prize in this year's CES Mobile Apps Showdown.

Amid a minefield of technical difficulties at the show, magical one-touch video editor Magisto and its well-rehearsed app demonstration emerged from today's CES Mobile Apps Showdown victorious.

The Mobile Apps Showdown featured 10 finalists, whittled down from dozens of total submissions. At the show, each developer had 4 minutes to pitch his app to the packed LVCC Conference room, and were ultimately judged by a good old-fashioned applause-o-meter.

Attendees were treated to presentations with flashy costumes, acted-out skits, and even a bit of augmented reality. But in the end, it was Magisto's polished presentation and seemingly magical skill set that won over the crowd. Oohs and aahs were heard as Magisto CEO Oren Boiman showed off Magisto's one-touch editing functionality and real-world applications. I covered Magisto's launch here at CES, and was thoroughly impressed with its ability to highlight the underlying stories in what could otherwise be boring, static video. It is available for free download now in the iTunes App Store.

The second, slightly less coveted title of the day--the online vote winner--went to Macaw, a personal health monitor app. Macaw was developed by Preventive Medicine Inc., and can keep track of your exercise, weight, caloric intake, biometrics, and more. Macaw (iPhone | Android) is available for free download now in both the iTunes App Store and Android Market.