Doesn't it seem like "titanium" is high-tech code for "trust us, it can do anything?" Take this, for example. The makers of the Fresh 2 Light Bulbs, which I read about at Apartment Therapy, claim that the titanium dioxide coating of these light bulbs makes them eliminate odors in the room once they've been turned on for 10 minutes. Cool concept, right?
Apartment Therapy's blogger is pretty skeptical about how well these things actually work, and I must say I'm agreeing for now. Until I've read a concrete review, and/or tried one of these luminous little guys out, I'm going to remain unconvinced that titanium is capable of making stuff smell better.