Apple customers are known to pay a premium for their Macs, strong design, and integrated software. Apparently, Mac users will also shell out more for hotel rooms too.
According to the Wall Street Journal, travel site Orbitz has been able to segment its audience in Apple and Windows camps. The upshot: Mac users will pay $20 to $30 a night more on hotels than PC users.
The Journal noted:
The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people's browsing data can be used to boost online sales.
From an analytics perspective, targeting by operating system and pricing accordingly may not be such a bad idea. The bonehead move of the century is Orbitz yapping about it. Orbitz did note that pricing by OS is just an experiment.
Rest assured that Mac users will refrain from using Orbitz en masse now. For what it's worth, Expedia and Priceline said they don't target by OS. What else would you say as Orbitz prepares to take some serious heat from Apple fans.
The remaining question from the Orbitz tale is this: If Mac users will pay $120 for a room that a Windows customer would get for $100 what would a Linux user pay?
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