X

Lytro founder Ren Ng wants to make photos an experience

If you think digital photography changed everything, wait till you see light field photography.

Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
  • 5G Technician, ETA International
See full bio
Brian Cooley
Watch this: Lytro lights up photography market with digital camera

It's a completely new way to capture pictures that moves the process of focus, composition, and even interpretation from the photographer to the viewer. Ren Ng is the founder of startup Lytro in Silicon Valley, where they are building this new kind of camera and new kind of mindset to go with it.

CNET Conversations is part of a CBS Interactive special reporting project.

The things Lytro exposes in consumer photography have always been just a little out of the grasp of the mainstream photographer. By making them simple, this company's technology could popularize some of the finer points of photography like depth of field and perspective control. Biggest challenges? Definitely the smartphone and the flight to convenience, social connectivity and low commitment that it represents.

Here's some of the latest CNET coverage of the Lytro camera and a look at our latest favorite compact cameras that will compete most directly with Lytro for market share.