Lyft, the car-sharing service that has cars sporting a pink mustache, is selling, its Web-based carpooling service, to car rental company Enterprise for an undisclosed amount.
Zimride, a separate business under the Lyft name, connects carpoolers for college and corporate campuses. With 350,000 users across 130 campuses, it's the largest ride-matching program in the country, according to a press release from Enterprise. The acquisition closed on Wednesday, but Lyft will help Enterprise expand Zimride's services through a transition period.
Zimride started in 2007 and uses people's Facebook information to make connections. The company renamed itself Lyft before venturing into the mobile, on-demand car service. By dropping Zimride, Lyft will be able to focus solely on its mobile product.