Lovefilm subscribers will enjoy a glut of extra shows in the next few months, as parent-company Amazon has tied up a new contract with Viacom.
The freshly-inked deal will see TV programmes from Nickelodeon, MTV and Comedy Central hitting the streaming service.
That could see Lovefilm becoming more kid-friendly, as Nickelodeon owns the rights to cracking childrens' shows including Dora the Explorer, Fairly Odd Parents and Hasselhoff favourite SpongeBob SquarePants.
That could help Lovefilm battle its major rival Netflix, which already has rights to all those shows, and has also sealed a deal to stream Disney flicks to UK youngsters.
Lovefilmonto its service as a UK exclusive, in a bid to compete with the likes of Netflix's , or Sky's iron-clad grip on .
Lovefilm isn't confirming exactly which shows from Nickelodeon, MTV and Comedy Central will be landing on its streaming service, offering only that individual programmes would be confirmed soon. It's not unusual for US shows to take ages to make it to the UK, or never arrive at all.
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