LivingSocial promotes Fab for the holidays
The daily deals site introduces the flashy e-commerce site to its 24 million users.
Fab keeps making friends in all the right spaces.
Daily deals site LivingSocial today started featuring gifts from the spunky e-commerce site as part of its holiday gift list.
Fab CEO Jason Goldberg wrote in a blog today that the inclusion of Fab products into LivingSocial's online store is a "perfect" partnership. "We could not be more excited about partnering with LivingSocial to bring Fab's curation to their large and highly engaged customer base," Goldberg wrote.
The move puts Fab's products in front of LivingSocial's 24 million U.S. members. While 50 products went live today, Fab is adding another 50 next week with a promise of more to come. LivingSocial will also be promoting the new products through email and on its site.
The partnership helps Fab grow its user base of 9 million members and counting. The company does flash sales on a variety of quirky products -- goods that it hopes will be a hip addition to LivingSocial's shop and will entice the deal seekers there.
This isn't the most popular site Fab is featured on. Facebook announced last week that Fab is one of 14 new partners, among retail brands like Brookstone, BabyGap, and NARS Cosmetics, for its Facebook Gifts gifting service.