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Live at Viiv

Live at Viiv

Reports coming out of the Intel Developer Forum say that the processor manufacturer has a new branding plan for Media Center PCs. In a keynote address, Don McDonald, a senior vice president from Intel's Digital Home Group, announced the birth of "Viiv," a brand name that, like Centrino before it, will combine a CPU and other Intel hardware and Windows Media Center Edition.

Aimed at entertainment PC users--particularly those who use rack-style home theater systems--Viiv (you know, like "five") will be based on a dual-core CPU, and the first systems bearing the name should start popping up in early 2006. None of the major PC vendors such as Dell or HP have announced their support for the platform, but it's a safe bet to say they'll be onboard.

According to Intel, Viiv systems will feature TV tuners, a Media Center remote, and "special software that makes it easier to set up a home network and connect to other wireless devices."

Our cousins over at lay out the branding concept when they quote industry analyst Nathan Brookwood as saying, "Today you typically have a Windows sticker and an Intel sticker on your PC. There's no reason why it can't have Viiv and MCE."