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Live Ashes cricket on Vodafone, 3

Streaming video from this summer's Ashes cricket series between Australia and England will be available exclusively to both Vodafone and 3 Mobile customers.

Australian cricket team with new Ashes logo
The new sponsorship arrangement finally ends the awkwardly named "3 Test Series". (Credit: Vodafone)

Streaming video from this summer's Ashes cricket series between Australia and England will be available exclusively to both Vodafone and 3 Mobile customers.

For anyone who follows the machinations of mobile phone companies, this will come as no surprise that Vodafone and Hutchison (3 Mobile's owner) merged in Australia last year to become VHA.

According to VHA, this summer's Ashes series will be available to seven million customers — up significantly on the one million that had access to live cricket when 3 Mobile first started.

Pricing and packages, as well as phone compatibility, have yet to be announced.