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Little Caesar's laughs at cheesy Steve Jobs-style keynotes

Technically Incorrect: Because techies are patently absurd, Little Caesar's pizza chain offers them a poke in their techiness and a pie in their faces.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


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It's magical. It's revolutionary. It's legs. Little Caesar's/YouTube screenshot by Chris Matyszczyk/CNET

Silicon Valley is less the Valley of Sin and more the Valley of Silly.

Rarely has so much much pretension been dedicated to so much frivolity.

Inevitably, therefore, mockery has ensued. But when a pizza restaurant starts on you, then you know things aren't good.

So here's Little Caesar's seizing on the zeitgeist and smearing it with tomato sauce and a little pepperoni.

We're at a keynote. It's the Pizza Technology Expo. Attendees are, though, not your normal pizza people. No, they are utterly ridiculous people with multiple cameras on their heads.

Meanwhile, the presenter -- the result of crossing Steve Jobs with a TED-head -- offers an amazing, magical, revolutionary, awesome (how that word hurts me) idea for getting pizza.

Walking. Yes, walking. To your Little Caesar's.

The astonishment, the worship in the audience is palpable and beautiful. The mere idea of raising your bottom from your seat -- and even unplugging your headphones for safer walking -- feels like the future to them.

And here's something that will make buying pizza in person a far richer experience than ordering it online: they can take a far more interesting selfie while doing it.

(Via Re/Code)