Called Olivr (On-Line Interactive Virtual Reality), the beta version of the technology is now available for downloading from Olivr's Web site.
"Until now, it has been impossible to bring 3D realistic photo images to the Net," said Richard Levandov, president and co-founder of the seven-month-old company. The firm's patented compression technologies will compress photographic images and stream them to Web browsers.
Olivr's technology consists of a viewer, delivered as a plug-in for Navigator or Internet Explorer, tools to create Olivr files, and a server to track how users are viewing content. The viewer will remain free when the products are finalized in January; the toolkit will sell for $495 and the server for $2,500.
"Any image created from the Olivr can be viewed immediately when you go to a Web page. When it downloads to the browser, users can interact with it, rotate an image, or hot-link," Levandov added.
Images in Olivr movies are downloaded progressively, displaying graphics of increasingly higher resolution as the download continues. Users, however, can view and manipulate Olivr images before they are finished downloading.
The company is initially targeting content providers, corporate intranets, and advertisers to buy the server and toolkit. Olivr expects the auto, fashion, and architectural industries to use Olivr movies for ads, catalogs and demonstrations.
Apple Computer, Art Technology Group, Canter Technology, ad agencies CKS Partners and Modem Media, online magazine HotWired, and digital production house Organic Online all endorsed the new company's technology.
Jacob Guedalia, Olivr CEO and a co-founder of VDOnet, says there aren't any direct competitors yet to the Olivr technology. Instead, it works with other multimedia technologies such as Macromedia's Shockwave.