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Lifeproof iPhone case goes well with ketchup, eggs

World's most expensive iPhone case debuts at Launch startup conference.

Lifeproof cases are water- and magician-proof Rafe Needleman/CNET

Yes, LifeProof is just an iPhone case. I'm only blogging this because the demonstrator actually managed to make this introduction fun at the Launch conference. After borrowing an on-stage judge's iPhone and installing it in the LifeProof case, the tuxedoed demonstrator dropped it, covered it in eggs and ketchup, and dunked it in a fish tank to clean it off. The phone emerged unscathed.

The waterproof and shockproof case will cost $69, and there's no shock protection for that. The case is very slim for the protection it offers, only adding a sixteenth of an inch to the profile. But it does add enough protection that it makes your iPhone into a serviceable underwater camera.