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LG dumps Optimus smartphone brand, opting for simply 'G2'

The South Korean electronics giant retires its flagship brand and introduces a new premium brand: "G."

LG's G2? Engadget

LG Electronics' next flagship handset will officially be known as the G2, a move that marks the retirement of the Optimus brand for its premium line of smartphones, the electronics maker confirmed late Wednesday.

The smartphone, which is widely expected to be unveiled during a press event in New York on August 7, will also mark the debut LG's new premium brand -- simply "G," the company said in a statement.

"Our vision is to make LG's newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience," LG Mobile Communications CEO Jong-seok Park said in a statement. "The new G2 will build upon the excellent reputation established by previous G Series products."

LG also announced that its 4:3 aspect ration display Optimus Vu smartphones would also lose the Optimus moniker and be rebranded as "Vu."

The Optimus moniker, which LG introduced in 2010, has adorned nearly two dozen Android-powered models, as well as a pair of Windows Phone models.

LG sent out invitations last month to the August media event, a day after revealing that successor to the Optimus G would be powered by Qualcomm's Snapdragon 800. The South Korean electronics giant further whet our appetite earlier this month with the release of a promotional video that offered no visuals and scant details on the phone itself, but included not-so-subtle hints that we can expect to be introduced to a G2 at the event.

Along with a 2.3GHz quad-core Snapdragon 800 processor, the new G2 is expected to run Android 4.2.2 Jelly Bean and sport a 13-megapixel camera and 2GB of RAM.