Vying for a piece of the booming mobile applications market, LG today launched a beta version of its own apps store with the store available first in Asia Pacific, including Australia.
The LG Application Store features apps developed for the Windows Mobile platform. In this beta stage the store supports two LG WiMo handsets, the KS20 and GM730. Applications range across a number of fields, from productivity tools, navigation, healthcare apps and games.
In beta stage, the LG store is available through desktop browsers. Apps can be downloaded to a PC before being side-loaded to a handset using Microsoft ActivSync, though future handset releases, like the GM730, will feature a direct link to the store with the option to download directly to the handset.
In support of this store front, LG also has a site set up for software developers to submit apps for LG handsets other than its Windows Mobile offerings. Developers are encouraged to develop Java-based apps or widgets specific to LG's proprietary phone platform.