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Levi's wins auction for century-old jeans

Levi Strauss pays over $46,000 for a pair of its jeans made in the 1880s that was being sold on eBay.

Greg Sandoval Former Staff writer
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.
Greg Sandoval
A pair of Levi Strauss jeans that dates back to the days of the Wild West fetched a handsome auction price on eBay.

San Francisco-based Levi Strauss paid $46,532 for a pair of jeans the company manufactured back in the 1880s. The pair of Levi's, found in a Nevada mining town in 1998, is said to be the oldest in existence.

"This is an important piece of our company's history," Bob Haas, Levi Strauss chairman, said in a statement. "It's great that they will now be preserved in our archives."

Levi Strauss invented the first pair of denim jeans in 1873, and since then they have become a mainstay in American fashion. Everyone from James Dean to Marilyn Monroe and Jacqueline Kennedy has pulled on a pair of Levi's.

The auction, which was put on by The History Channel, Butterfields and eBay, began May 17. The jeans were appraised at between $25,000 and $35,000. A "last-minute bidding war" drove up the price, which is believed to be the highest price ever paid for a pair of denim jeans, eBay said.