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Lego mocks Samsung Galaxy Fold with its own foldable

Its pop-up story book "never runs out of battery."

Sean Keane Former Senior Writer
Sean knows far too much about Marvel, DC and Star Wars, and poured this knowledge into recaps and explainers on CNET. He also worked on breaking news, with a passion for tech, video game and culture.
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Sean Keane
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Lego's offering is also in glorious 3D!

@LEGO_Group Twitter

Lego's jumping on the foldables bandwagon along with Samsung and Huawei, but not with a phone.

The Danish toymaker made a direct visual reference to Samsung's Galaxy Fold unveiling in a Monday tweet about its "Lego Fold" pop-up story book.

"A stunning 5-inch cover display unfolds into an 11-inch pop-up story book," it wrote. "For endless creative play that never runs out of battery."

galaxy-fold-samsung-unpacked

Samsung's Galaxy Fold was revealed in February.

Samsung

That's compared to the Samsung Galaxy Fold's 4.6-inch folded display and the 7.3-inch display when unfolded into a tablet.

Of course, Lego's $70 toy tells only two stories (Little Red Riding Hood and Jack and the Beanstalk), while Samsung's fancy $1,980 device is packed with the usual stack of smartphone features.

Which is more charming though? You decide.

Watch this: Why you should buy the Galaxy Fold