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LCDs with drool-worthy advertising

A prototype display in a Japanese subway station uses smell to complement video ads.

In a step closer to more interactive advertising, a prototype LCD screen in Tokyo is using the aroma of delicious Japanese ramen and crispy tempura to reach customers.

LCD advertising

Japan's Recruit and NTT Communication Corp. have teamed up to produce an innovative advertising booth that teases our senses unlike traditional media.

The prototype currently deployed in the Tokyo subway station not only displays video-style ads through a large 42-inch LCD panel, it also emits appetizing scents of the onscreen offerings to lure unsuspecting shoppers. Even better, it dispenses discount coupons right on the spot just in case you're raring to give the cafe and restaurant menu a try. Yum!

(Via Crave Asia)