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Koreans flock to Galaxy S3 at Samsung showroom

The quad-core handset is just the latest of many crave-worthy gadgets featured at Seoul's Samsung D'light showroom.

A staffer at Samsung's store in Gangnam, Seoul, demos the Galaxy S III's video multitasking feature. Tim Hornyak/CNET

SEOUL, South Korea -- Samsung's Galaxy S3 LTE hit stores in South Korea a few days ago, and the phone's popularity was plain to see at the tech giant's store here in the Gangnam district of Seoul.

Koreans swarmed around the oversized handset at the flagship Samsung D'light Shop, which is roughly equivalent to Apple stores.

The quad-core phone debuted on Korean carriers KT, LG U+, and SK Telecom this week. Samsung apparently sold 50,000 units on its first day.

Staff at the Samsung store say the phone's selling points are its battery life and speed, LTE support, and features like the ability to show a video feed in one window while using other functions.

Samsung's D'light showroom in the floors above the basement shop is a gallery of its latest products as well as technologies, such as like 3D displays, under development. The space has some 1,200 kinds of mobile devices on display and attracts more than 3,000 visitors a day.

Korean kids and adults can be seen playing video games on enormous screens in the Mobile Plaza on the first floor, which tries to be down to earth with its theme of "grass."

The Global Gallery, located on the second floor, is themed on water and features a massive "water wall" describing corporate values, as well as a musical LED lighting interactive display.

Check out some of our pics below of what's on at the Samsung D'light showroom.