Online retailer Kogan is making a play in the burgeoning 3D printer space with a new sub-$700 model that is set to challenge other retailers in the marketplace.
The launch sees Kogan.com becoming "the first local retailer with a 3D printer for under $1000" according to the company, and follows similar moves into the 3D printing space from Harvey Norman and Officeworks. Both bricks and mortar retailers began selling the Cube 3D Printer earlier in 2014, retailing the device for $1499; Kogan's model will sell for $699.
In the online retail space, Kogan joins the likes of Amazon, which has established a 3D printing division in its online store.
Kogan is spruiking the plug-and-play set up for its model, the da Vinci 1.0 3D Printer, and its ability to print objects "20 per cent larger than what other 3D printers in its class can print" according to the retailer.
"It is easy to use, requires no set-up, has a smart design, unique safety features and an open source cloud database allowing users to create thousands of items, from bowls and cups to key chains and smartphone cases, in 12 different colours," the retailer said.