I don't know who Mark Malkoff is (or at least I didn't), but he's currently traveling around New York trapped in a box until one million photos are "freed" from Facebook with Kodak's My Kodak Moments app.
With the app, users can pull photos directly from their albums and their friends' albums (in compliance with Facebook's privacy rules, of course) to create photobooks and prints, which can then be ordered on Facebook for delivery. Apparently doing so will help get Mark freed from his mobile cube that's packed full of photos. If you're in New York, you can see him trapped in person, if you're into that sort of thing.
Coinciding with the app launch and the Mark Malkoff stunt, Kodak is offering a free 8x10-inch collage print until December 11. Just "like" Kodak on Facebook and you'll get a downloadable coupon to use at a Kodak Kiosk at CVS, Bartell Drugs, and Discount Drug Mart locations. At the kiosks, you can securely log into your Facebook account to use those photos for your collage.