CNET también está disponible en español.

Ir a español

Don't show this again


Kodak sucks the coolness from blogging

Kodak tries to impress Wall Street with its blogging strategy.

Sometimes, you get a press release that's so accidentally, astonishingly funny that you can't stop laughing long enough to make fun of it. This morning's latte-through-the-nose nominee is the deadpan announcement "Kodak Names Chief Blogger: Company Extends its Revolutionary Approach to Product Innovation with Cutting-edge Approach to Social Media."

According to the release, "Just over 10 percent of Fortune 500 companies have public blogs. Fewer still have Chief Bloggers, and Kodak is among the first to name a female Chief Blogger." Wow. I had thought that writing, customer service, and public relations jobs were chock full 'o women, but now I discover that Chief Blogger was a job title heretofore out of my chromosomal reach. So much more rewarding than CTO or CFO.

Now, there are lots of corporate blogs and bloggers out there (can I officially coin the terms "clog" and "clogger"?), some of whom I even read, like Adobe's John Nack. But really, once you've appointed an official blogging overlord and publicly announce it just to impress Wall Street analysts, blogs take on all the glamour and interest of CRM.