Last week we were invited to attend a rather secretive Kodak briefing in Soho, where the company unveiled a range of magical-sounding new printers. The EasyShare All-In-One range promises not only to deliver high-quality text and photo quality, but also to cut the price of ink in half.
What follows is an excerpt of the conversation that went down between Crave and Kodak's marketing guys*:
Crave: "WTF? A printer that's good and cheap to run?"
Kodak: "Yes -- and for the first time printer ink is no longer as expensive as champagne.
Crave: "ROFL. Prove it"
Kodak: "Fine. As long as we don't have to carry on using IM slang"
The Kodak guys then proceeded to demonstrate the EasyShare 5300 all-in-one -- blowing our tiny little minds in the process. The thing produced a series of absolutely gorgeous 150x100mm (6x4-inch) photos, each of which took about 28 seconds to complete -- that's about half a minute quicker than many dedicated photo printers. Each of the prints was dry by the time it hit the dedicated photo output tray.
EasyShare Black cartridges cost a measly £6.99 and have a 351-page yield, while colour cartridges cost £9.99 and have a 105-page yield. When printing colour 150x100mm photos, this works out as low as 7p per page. And no, that's not at some unusable "draft" setting -- Kodak says there is no draft setting.
There's no official UK pricing on the EasyShare 5300 but Kodak has confirmed it'll retail for $200 (£102) in the US, so hopefully we'll get it for slightly less. If that seems like a lot, just think of the ink money you'll save over the course of a couple of years. It's a no-brainer.
Kodak, we salute you. EasyShare is teh sex. -RR
*Real human words may have been used in place of dorky IM slang.
Update: We now have a full review of thelive in our Reviews channel.