Some products make you think every company has a marketing employee whose job it is to think of the most oddball twist on the thing possible.
You know the person. Never met a new product-idea meeting he didn't dominate. He invented New Coke, and we all know how well that turned out. He came up with Crystal Pepsi, made that Marshmallow Peep-flavored milk and probably invented the White Castle onion-scented candle too.
Well, it must be performance-review time.
KFC Hong Kong is offering a flavored nail polish that comes in both original recipe (kind of a beige) and hot-and-spicy (a barbecue-sauce-colored orange) flavors. GET IT? Because finger-lickin' good, and also chicken fingers. Also, product guy needed something to write down as one of his achieved goals. Maybe extra crispy is in the works.
According to Adweek, the company provides instructions. They're not complicated. "To use, consumers simply apply and dry like regular nail polish, and then lick -- again and again and again." There's also a video. And it explains nothing. Hong Kong residents are being asked to choose their favorite of the two flavors to go into mass production.
If it's a hit, maybe coleslaw-flavored lipstick will be next. Get on that, product guy. The Colonel would be proud.