Katy Perry is the latest artist to forgo Spotify in favor of Apple Music. The singer debuted her new song "Rise" on Apple's streaming service late Thursday night. While the song can also be found on the singer's Vevo YouTube page, it isn't available on either Spotify or Tidal. The song is exclusive to Apple Music subscribers for the time being and can only be purchased through the iTunes store.
"This is a song that's been brewing inside me for years, that has finally come to the surface," Perry said about the song during an appearance on the Today Show. "I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite. I know that together we can rise above the fear... in our country, and around the world."
Apple has been making a push for exclusive content in effort to attract new subscribers to the service. In December, the company partnered with Taylor Swift to release a behind-the-scenes concert video shot during the pop's star's world tour. Apple Music and iTunes were also the first services to offer Drake's new album "Views".
Apple Music is available on both Android and iOS for $9.99 a month. The service has more than 15 million subscribers and a catalog of over 30 million songs.