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Kaltura's new Facebook app sends friends video e-cards

Kaltura's new Facebook app lets you create video e-cards to co-author and send to friends. If a picture says a thousand words, a Facebook video greeting says a million!

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
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Jessica Dolcourt
2 min read
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Birthday alarms and reminders have been taken a step further with Kaltura's new Facebook app, the clunky-sounding Friends' Video Cards. It's a cool, fun way to fill an e-card with video and photo content and get mutual friends in on the deal.

I test drove Friends' Video Cards with a greeting for my friend Erin, whose birthday it just happens to be today. Creating the card is cake--the Friends' Video Cards app conveniently pulls your friends' upcoming events or lets you name your own occasion. You just add a title and invite mutual friends, if you want, to participate.

The app lets you upload a video, photo, or drawing. You can create a text slide in the app, or film a video if you've got a camera plugged in. I uploaded a fun alien "Happy Birthday" serenade and jotted down a text slide. It took me a minute to find a compatible video; Friends' Video Cards says it accepts video with FLV, MOV, and WMV extensions, though I made an M4V file type work too, on its own and by renaming the extension.

Video I created using Kaltura Friends' Video Cards

You can splash out by adding a volume-adjustable soundtrack and can use Kaltura's online editing Web app, which opens in a new tab, to split or trim a clip before sending it on its way.

Thumbs up for a breezy, interactive way to send content. The next step is to integrate a birthday notification feature with the app. The only downside to Friends' Video Cards is Kaltura's aggressive marketing. I was nagged twice to share the app with all my friends, and larger-than-average notices showed up in my minifeed each time I started and sent a new card.

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