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Culture syncs up with social sites

Famous as a haven for anonymous voyeurs, the streaming-video site will now let you filter through chat rooms to find out where your real friends are. founder Justin Kan Rafe Needleman/CNET News

Streaming-video site wants to help you filter through the noise: it has added Facebook, Twitter, and MySpace integration to its service. This way, members can sync up their accounts to filter chat room content and pinpoint their friends from those social sites, as well as spread the word about what they're watching by pushing out Facebook and MySpace status messages or "tweets" on Twitter.

This is important for because the live-streaming land grab is still very much on. There are plenty of competitors like and Mogulus, as well as mobile-focused products like Qik and Kyte. had an early lead because of founder Justin Kan's stunt in which he attached a camera to his backpack and streamed his life 24-7, but now it's got to keep up, technology-wise.

"We think live video provides a compelling environment for integration with social media services like Facebook, MySpace, and Twitter," Kan said in a release. "Instead of passively watching a stream of status updates like on, users can actually have real-time conversations with their friends and other social media users about the content they're viewing, which is a far more engaging experience."

Plus, it'll mean that links and messages pertaining to will appear in Facebook, MySpace, and Twitter feeds. Facebook and MySpace both recently rolled out data-portability products called Facebook Connect and MySpaceID, respectively. Twitter, meanwhile, has had a flexible application program interface (API) from the start.