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Justin Timberlake channels Steve Jobs in 'Filthy' video

The late Apple co-founder never had a product launch quite like this, as the singer introduces a robot that grows increasingly human, limber and sexual.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

Steve Jobs' product launches were never quite like this.

Justin Timberlake dons a black turtleneck to play a Jobs-like inventor in his music video for his new song "Filthy." But this Jobs/Timberlake character isn't pushing a new computer or phone. Instead he's bringing out a humanoid robot that can strut and dance with the best of them.

Things start to turn a little "Black Mirror"-meets-Timberlake's infamous Super Bowl halftime show when the robot and some backup dancers start to get a bit intimate.

The video, released late Thursday, and racked up more than a million views on YouTube within 11 hours.

On Instagram earlier this week, Timberlake wrote that the release would be "1 of 4" and noted that "This song should be played VERY LOUD."

"Filthy" is from Timberlake's upcoming "Man of the Woods" album, which comes out Feb. 2.

Steve Jobs at Apple: A retrospective (pictures)

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