Most well-funded Web 2.0 start-ups spend their extra capital on logo T-shirts, Frisbees, or beer mugs. But if you're the ever-classy Joost, the hush-hush online video start-up, you make a commercial to explain your product. I'm not sure whether this will actually be shown on televisions in one country or another, or if it'll stay on the Web. Ironically, it's being distributed via YouTube, which is certainly going to be one of its foremost rivals.
I think the commercial is a little dull. It could use some.