Coach class can be a necessary evil for travelers who need to get somewhere but don't have a budget for the luxuriously wide seats in first class. The best way to survive the flight? Nap your way through it.
You could inflate an awkward neck pillow, jam your cheek up against the back of the seat or slowly collapse onto your neighbor and snore in his face. Or you could hope the JetComfy on Kickstarter gets funded.
JetComfy is about the size of a fat box of chocolates. Tucked away inside is an extendable arm with a clamp and strap on the other end that connects to the seat arm on an airplane. Extend the arm, angle the pillow and rest the side of your head against the cushion. Nap mode activated.
The pillow itself is made with memory foam and has washable microfiber covers. A "Plus" model includes two USB power packs for charging your gadgets while you catch up on your zzzs. There's also a hidden compartment to hold a pen/stylus/light.
The JetComfy looks reasonably comfortable and it can be deployed in a way that doesn't invade the personal space of your seatmates. It shouldn't piss off your fellow passengers the way thedoes. It does look pretty odd, like a robotic pillow caddy, but you won't care about that when you're lost in sweet in-flight dreams.
There's a whole product genre for unusual travel pillows. The bury-your-nogginis one of the superstars. It got successfully funded through Kickstarter and launched a line of smaller versions with less obtrusive designs.
Will JetComfy follow in the Ostrich footsteps? So far it has attracted nearly $13,000 in funding toward a $100,000 goal with 39 days left to run. The pillow goes for a $49 (about £32, AU$69) pledge. Keep in mind the usual caveats about crowdfunding. It's up to backers to decide if the project will deliver as expected.
JetComfy may appeal to frequent travelers desperate for some shut-eye. Anything to make coach class feel less like a sardine can.