You're an app developer and aspiring entrepreneur. Who do you go to for council? Jessica Alba, duh.
Alba may seem a strange choice, but she brings more to the show than just a familiar face. We've seen less and less of her in Tinseltown in recent years because she's been busy building a billion dollar business. The Honest Company, co-founded by Alba, is a maker of non-toxic household products that was last year valued at $1.7 billion.
Announced in March, "Planet of the Apps" follows real-life app devs as they look to create the next killer app, meeting potential backers and tech experts along the way.