CNET también está disponible en español.

Ir a español

Don't show this again


Jeff Bezos's first tweet is a modest, boastful affair

Technically Incorrect: The Amazon CEO decides this is the moment to emit his first tweet in 7 years. This one is about the successful landing of his Blue Origin rocket.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

Jeff Bezos finally found a space for Twitter.

Blue Origin

There are those who descend upon Twitter and immediately blast out bombast.

Not Jeff Bezos.

Having joined in July 2008, he must have considered this service very carefully. Nothing had ever emerged from his account.

Tuesday, though, was the day when he paused over his keyboard and wrote: "The rarest of beasts -- a used rocket. Controlled landing not easy, but done right, can look easy."

Attached was video of his Blue Origin rocket having safely landed in Texas on Tuesday, ready to be used again.

What humility. Well, what brag-infused humility.

Blue Origin, founded in 2000, is Bezos's attempt to create reusable rockets for space flight. Its motto is "Gradatim Ferociter" or "Step By Step Ferociously."

Clearly, by waiting more than seven years to tweet, Bezos has taken his approach to social media step by step without too much ferocity.

There might be some who translate his first tweet as "I'm better than Elon Musk."

Musk, like Virgin Galactic's Richard Branson, is also vying to take rockets to Mars and beyond. The Tesla CEO and Space X founder took to Twitter to congratulate Bezos. Well, mostly to congratulate.

"Congrats to Jeff Bezos and the BO team for achieving VTOL on their booster," Musk tweeted. VTOL stands for vertical takeoff and landing.

"It is, however, important to clear up the difference between 'space' and 'orbit'," Musk mused. He offered a link to a What If page that discussed orbital speeds.

He wasn't done. "Getting to space needs ~Mach 3, but GTO orbit requires ~Mach 30. The energy needed is the square, i.e. 9 units for space and 900 for orbit," Musk tweeted. So there, Jeff. Celebrate away, but not much.

It's unclear why Bezos chose this day to emit his first tweet. The mischievous might wonder whether this indicated he wants to buy Twitter. Amazon didn't immediately respond to a request for comment.

What is clear is that here were two tech CEOs who might be amused by selling cars, books, diapers and other everyday household items. Both, however, have higher aspirations.