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Jeep's third Super Bowl commercial features the Wrangler in an anti-manifesto

Jeep strips it down for its final Super Bowl ad, and goes with an impressive one-shot deal.

Chris Paukert Former executive editor / Cars
Following stints in TV news production and as a record company publicist, Chris spent most of his career in automotive publishing. Mentored by Automobile Magazine founder David E. Davis Jr., Paukert succeeded Davis as editor-in-chief of Winding Road, a pioneering e-mag, before serving as Autoblog's executive editor from 2008 to 2015. Chris is a Webby and Telly award-winning video producer and has served on the jury of the North American Car and Truck of the Year awards. He joined the CNET team in 2015, bringing a small cache of odd, underappreciated cars with him.
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Chris Paukert
Jeep

If some of Fiat Chrysler's other Super Bowl commercials this year can be accused of overreaching, Jeep's final ad suffers no such hangups. 

The 2018 Jeep Wrangler may offer all kinds of new tech, including its first-ever hybrid powertrain, fresh infotainment, and a stiffer, lighter-weight chassis.

But this 30-second spot doesn't need any of that. This is the Jeep Wrangler whittled down to its essence, resulting in a gloriously simple, yet powerful ad. Two doors, lots of ground clearance, a single camera shot, no music, and a straight-ahead voiceover. 

This ad is as elemental as the vehicle it promotes: No frills, just a good truck and a good time.

Well done, Jeep.

Off-roading has never looked better in the 2018 Jeep Wrangler

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