JayBird first made a name for itself as a Bluetooth company, pushing out a line of stereo headphones with discreet-yet-secure designs that were made with the iPod in mind. So it was both surprising and not when the company elected to move into the wired market with two in-ear models aimed at the fitness-minded. What was surprising was the seemingly backwards step in technology, but it was actually a move inline with JayBird's focus on active users. Of the two new sets, the Endorphin Rush Athletic Earphones ($99) are the slightly more expensive and less stylish of the two.
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